Greenprint Trust

Greenprint Trust is a results-driven non-profit organisation that specialises in the creation of original educational resources & communications campaigns. As a trusted non-commercial initiative, independently created in South Africa as early as 1990, Greenprint's role is more crucial than ever. Its primary function is to serve as an honest, objective source of scientifically accurate information, thereby creating a powerful advocate for sustainability and the social upliftment that of necessity underpins environmental responsibility. Greenprint Trust therefore researches, scopes, evaluates and communicates practical social upliftment and sustainability concepts and projects with a primarily southern African focus within the global context.

Greenprint's website attracts some 12,000 international unsolicited visitors per month. It is a non-profit, voluntary contribution to making reliable information more widely accessible. Greenprint Trust raises funds for implementing practical solutions, as well as sourcing sponsors for the unique, multi-lingual, award-winning resources that are custom-designed to inform and educate a remarkably wide audience regarding the most vital issues of our era. These reliably interpret complex, abstract and often disheartening issues in comprehensible, accessible formats to an astonishing variety of people of all ages, from all walks of life.  Greenprint's original multimedia projects are highly regarded and are welcomed by their recipients. They receive official recognition and support and are accountably distributed free of charge by various National Government departments to appropriately targeted recipients of all ages, backgrounds and professions, enabling objective understanding, knowledge and practical know-how. Since 1990 Greenprint (originally called Earthyear) has taken on a vital role in responsibly disseminating in-depth, well-researched, scientifically verified information in order to facilitate awareness and in providing a reliable bridge of knowledge between various sectors, resulting in genuine commitment to creating a more sustainable future. Greenprint's 5-step process includes:

1 Scoping, researching, developing concepts and sourcing sponsors for environmental, social upliftment and community health projects that require creative communications solutions;

2 Creating and distributing original educational communications resources aimed at children, students and professionals in government, corporate, industry, NPO and NPO sectors;

3 Creating advertising and promotional campaigns based on social upliftment and environmental initiatives for corporate, donor, non-profit or government sectors;

4 Publicising such contributions on Greenprint's popular website;

5 Providing accountability by accurately measuring, evaluating and ensuring delivery and results for projects at all stages, including audited reports. 

These five dynamics work together to provide a logical framework for rapid change and profound improvement through creativity, education and constructive intervention. In addition donors and NGO's are given on-going credit for their contribution to projects aimed at creating environmental awareness, health, safety and social stability.

Please visit Greenprint Trust - Projects for examples of this unique blend of skills and services, whilst Greenprint Magazine provides cutting edge information through multiple award-winning journalism and photography.

Greenprint Environmental Magazine

Greenprint Magazine is a beautifully presented on-line journal that enlightens, entertains and educates people from all walks of life. It is motivated by a profound belief in the urgent imperative to become more aware, to question conventional systems and to implement more sustainable lifestyles.

Earthyear: The Indispensable Environmental Journal was initiated in 1990, and rapidly became the country’s foremost sustainability publication. It was a widely acclaimed success, winning more awards than any other publication in southern Africa. Now called Greenprint, it has a phenomenal sphere of influence since it constructively addresses complex contemporary problems, advocating workable solutions with style and flair.

Greenprint vividly profiles in-depth analyses, practical ideas, responsible strategies, balanced viewpoints and original perspectives. It interprets abstract issues and makes sometimes depressing information widely comprehensible through its upbeat style and colourful visuals. It provides a valuable forum for accurate, in-depth, professionally presented articles covering legislation; education; technology; research, economics, investment strategies; industry, corporate and government responsibility; significant contributions; innovative products and practical ideas.

Statistics and research indicate that: - most visitors download part or all of Greenprint's website for future reference; - it is referred to for many years to come by a wide variety of people; - printed resources are sought after and seldom find their way into the waste stream; - wall chart and magazine content has consistently been incorporated into the school syllabus and has informed the direction of education and responsible business practice at all levels in SA for some two decades; - it is widely regarded as authoritative, balanced, unbiased and trustworthy; - it has provided the SA Government with leverage to obtain substantial international funding and approval for hosting lucrative high profile conferences and summits; - it historically provided a powerful catalyst for the establishment of environmental legislation; - it plays an important role in successfully highlighting problems and lobbying for changes in policy and practice throughout all sectors.                           

                               ...is this what we're planning to say to our kids?