Greenprint Trust's capability and reach is greatly enhanced by Greenprint Magazine, which has won international acclaim and many of the highest awards for journalism, design, photography and our overall contribution to a cleaner, greener world. It  profiles the motivation, messages and responsible environmental practices of selected key donors where merited, but it is mainly renowned for its lack of advertising and "advertorials".

Donations ensure that the publication retains its place at the forefront of influencing strategies and decisions throughout many sectors of society. It remains fearlessly honest through candid coverage of controversial issues and underlying problems. Donations and corporate sponsorships also facilitate the production of the educational resources that have proved to be a highly valued part of the school curriculum. In fact they have informed the content of South Africa's school syllabus for the past two decades.

The Earth Pays the Price for Our Lifestyle

As the professional and economically powerful demographic profile changes over time, so education systems and mainstream media are challenged to keep up with ever changing trends. Its taken a while, but they are finally making an effort to focus on the looming crises facing the human race. However, most of us instinctively resist change - even though our lives may depend on it. This process would be a lot less painful if we truly had the heartfelt conviction that unless we adapt very rapidly we will most certainly die within this century. Its hard not to see it as a tragedy that we will bring the entire miracle of life on earth down with us.

Mired in comfort and the apathy of complacency, we have in fact waited too long, and now we really have no choice. We should view this as the real life drama of the highway robber holding people at gunpoint, shouting: "Money or your life!"

We need to urgently address the assumptions that provide the basis of our world view. We need to examine and intelligently address our unsustainable sense of entitlement; our arrogant standard of living obsession. We need to replace it with a value system that provides for our essential needs whilst taking cognisance of the finite resources and carrying capacities of the Earth. Individuals and companies that do this timeously gain more trust, loyalty, confidence and investment than ever before.

As the public grows more informed as to the looming crisis about to confront us, there will be a groundswell of outrage at those organisations, governments, media, industries, scientists, academics, manufacturers, retailers and other influential people who had the knowledge, the financial clout and the power to do something about it, but failed to do so.

Greenprint Highlights Problems and Constructive Solutions

It is certainly worth seeing this as the life-threatening crisis that it is. You may be assured that your investment in fundamental change is essential for your survival in the long run. You could view it as an opportunity and even find ways to profit from it or you can wait till tighter legal compliance, shortages, public opinion or natural resource crises force you to change. Certainly this is not a trend that will improve or become irrelevant during our lifetimes. Successful marketing skills rely not on paying your PR agency to trumpet flimsy claims backed by little more than ignorance and the desire to make money from being trendy, but on perceiving significant shifts ahead of time and making every effort to genuinely research, evaluate and implement change. Having done so, the fastest way to leverage that investment to a ready-made AB Income target audience and to advertise your products or services is through Greenprint Magazine.

It is paramount that you invest in an in-depth understanding of the complex and often contradictory nature of this crisis if you wish to survive and prosper! If you have neither the time to read boring reports nor the patience to surf the avalanche of often dubious material on the internet then Greenprint could prove to be of importance to you.

Why Accurate Information is Essential To Survival