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We bridge the gap by providing added value and
new opportunities through eight principal components; In-depth evaluation and Information;Objective advice and motivation;Education and communication;Project creation and implementation;Data collection, measurement and auditing;Professional presentations, reports and articles for internal and external communications;Creative recommendations; design and interpretation; production and implementation of associated promotions and projectsAdvertising & marketing campaigns (see practical examples on pages 33 - 48)
Through our revolutionary Imvelo GreenIt data collection and analysis software Greenprint Trust can enable donors to evaluate, compare and make informed decisions based on contextual reality. It delivers professional, objective, audited reports covering evaluations, analyses, comparisons, recommendations and suggestions for both existing and potential projects. These can be problematic and time consuming for donors and CSI Managers to obtain.
Once a project is being implemented we can ensure the provision of quality photographs, authoritative articles, marketing tools and specialised communications of all kinds that can be used by sales, marketing and public relations executives. These are invaluable for building confidence and assuring on-going commitment internally and externally. World class exposure in an established publication such as the multiple award-winning Greenprint Journal assures widespread awareness and superb presentation in a format that people choose to read, since they either subscribe or go out and buy it. We have unique experience and proven capabilities in the creation of original, focused advertising and marketing campaigns. Lastly, we create and distribute colourful, accessible educational and training resources to your own staff or customers, the communities that are the project beneficiaries, target markets or to schools. Realistic Budgeting for Optimum Results From the corporate donor’s perspective it is advisable to allocate budget up front for specialised marketing purposes.Whilst it is truly laudable to put as much funding as possible into the project itself, the need to set aside a percentage of the budget for exposure of all kinds is all too often neglected. It is assumed that the worthiness of the endeavour is sufficient motivation for it to receive free coverage.
The power of social and environmental benevolence in terms of developing specific marketing campaigns is likewise often underestimated by senior management and can be misunderstood by your average advertising agency. Specialised knowledge is required to provide genuinely useful, well researched resources that are a credit to you, your company and your contribution.
We provide practical recommendations that integrate your donations portfolio with your image-building, marketing and promotions strategy, thereby making CSI a key factor in your long-term success. Expenditure can be justified through enhanced reputation, improved image, customer loyalty, investor confidence, environmental compliance, staff satisfaction, public approval, environmental sustainability and social improvements. In addition, a good track record can be crucial to smooth transitions and the successful weathering of varying economic, political and legislative climates.
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